Copernicus Festival Brand Identity
Client
Festival de Copérnicus
Indústria
=
Cultura
Eventos
Educação
Recursos
Identidade da marca
Design gráfico
Design editorial
Design de movimento
Admind foi responsável pela identidade visual completa do festival da ciência, cultura e artes organizadas por Tygodnik Powszechny, UNIWERSTET. O Festival pretende promover a ciência e a filosofia, explicando sua influência na vida social e mostrando as relações complexas que compartilham com a literatura, as artes e outros aspectos da cultura. O festival começou em 2014 e, desde então, recebeu Paul Davies, Charles Taylor, Karen Wynn, Daniel Everett, Paul Bloom e Hanna Damasio. Inspirado na teoria da psicologia colorida de Max Lüscher, decidimos atribuir cores diferentes a cada área do festival. Também projetamos letras originais, cuja função foi fortalecer o conceito principal da identidade visual do festival usando letras diferentes na palavra "język" (a palavra significa "linguagem" no polimento) para simbolizar os campos distintos do estudo que o se destacam. O layout da palavra não é padrão. No final, misturamos os tipos de letra existentes, pois o olho do espectador assimila melhor o que já viu antes. Uma distorção aparece na superfície do projeto. Ele toma a forma de uma onda acústica, que é uma notação visual da palavra język. Cada um deles escreveu sobre diferentes aspectos da linguagem, que corresponde à nossa idéia sobre o projeto. Desenvolvemos um novo site para o festival do zero e criamos gráficos para canais de mídia social. Além de formas de impressão mais tradicionais, como pôsteres, banners e roll-ups, também somos responsáveis pelo desenvolvimento de uma linha de gadgets e outros materiais visuais para o festival, como cartões de identidade, colhedores e paredes de marca. Os gadgets deveriam ser divertidos tipográficos, para que pudéssemos mostrar as capacidades do visual principal. Rebranding
Copernicus Festival aims to promote science and philosophy by explaining their influence on social life and showing the complex relations they share with literature, arts, and other aspects of culture. The festival started in 2014 and since then, it has hosted Paul Davies, Charles Taylor, Karen Wynn, Daniel Everett, Paul Bloom, and Hanna Damasio.
Copernicus Festival concept
The project’s starting point was to show different aspects of language, based on five divisions present at the festival: science, religion, philosophy, art, and culture. Inspired by Max Lüscher’s color psychology theory we decided to assign different colors to each area of the festival. We have also designed original lettering, which function was to strengthen the main concept of the festival’s visual identity by using different letters in the word “język” (the word means “language” in Polish) to symbolize distinct fields of study which form it.
Problem
& solution
Using different forms and shapes of the letters negatively affects the readability of the word bearing in mind that the layout of the word is not standard. In the end, we mixed existing typefaces, as the eye of the viewer assimilates better what it already has seen before. A distortion appears on the surface of the project. It takes the shape of an acoustic wave, which is a visual notation of the word JĘZYK.
In the background, you can see fragments of classic books by Dante Alighieri, Fyodor Dostoyevsky, Joseph Brodsky, and Umberto Eco. Each one of them wrote about different aspects of language, which corresponds with our idea about the project.
Developing the whole concept
Our work for the client included both print and digital materials. We’ve developed a new website for the festival from scratch and created graphics for social media channels. Apart from more traditional print forms such as posters, banners, and roll-ups we have also been responsible for developing a line of gadgets and other visual materials for the festival such as identity cards, lanyards, and branded walls. The gadgets were meant to be typographical fun, so we could showcase the capabilities of the key visual.
The lecture
We were also invited to help form the program of the festival by running a lecture, during which we talked about how graphic and visual messages changed over the years.
