Não apenas continuamos nossa tradição de lançar campanhas inspiradoras e promover a colaboração, mas março de 2025 também marcou um momento crucial em Nossa jornada B Corp : nossa recertificação. Como necessário a cada três anos, passamos por uma avaliação rigorosa para reafirmar nosso compromisso com os mais altos padrões de responsabilidade social e ambiental. Conforme necessário a cada três anos, passamos por uma avaliação rigorosa para reafirmar nosso compromisso com os mais altos padrões de responsabilidade social e ambiental. O que se seguiu foi um dos meses mais dinâmicos, colaborativos e significativos em nosso calendário corporativo - que refletia a própria essência do que significa ser um B Corp.
Not only did we continue our tradition of launching inspiring campaigns and fostering collaboration, but March 2025 also marked a pivotal moment in our B Corp journey: our recertification. As required every three years, we underwent a rigorous assessment to reaffirm our commitment to the highest standards of social and environmental responsibility. What followed was one of the most dynamic, collaborative and meaningful months in our corporate calendar – one that reflected the very essence of what it means to be a B Corp.
Nossa jornada de recertificação B Corp
em 2025, o Comitê do Admind está submetido ao processo de recertejamento do B CORP, um passo crucial. Em março deste ano, fomos obrigados a enviar a avaliação de impacto B (BIA), uma tarefa que poderia parecer direta, mas é, na realidade, um processo rigoroso e demorado. Nosso trabalho de recertificação começou no início do terceiro trimestre de 2024, marcando o início de uma revisão abrangente de nossa avaliação anterior. Esta fase foi uma excelente oportunidade para refletir sobre nosso progresso, identificar áreas de força e abordar quaisquer lacunas que precisassem de melhorias. Como uma empresa certificada pela B Corp, estamos comprometidos com o crescimento e a responsabilidade contínuos, tornando esta revisão uma parte essencial de nossa jornada. Tivemos que envolver vários colegas para fornecer cálculos e dados precisos, garantindo que nossa BIA atualizada refletisse com precisão nosso desempenho. Esse esforço coletivo foi crucial para demonstrar nosso compromisso contínuo com os princípios da B Corp e na manutenção da transparência em nossas práticas de negócios. No entanto, acreditamos firmemente que fizemos melhorias significativas nos últimos três anos que apoiarão nossa recertificação. Desde o aprimoramento do bem-estar dos funcionários até a implementação de práticas mais sustentáveis, o Admind permanece dedicado a criar um impacto positivo em nossos stakeholders e na comunidade mais ampla. Nossa jornada em direção à recertificação reafirma nossa missão de operar como uma força para o bem, e estamos otimistas em renovar com sucesso nosso status B corp.
The primary objective of this analysis was to evaluate how our company has improved over nearly three years in five key areas: customers, governance, environment, community, and employees. This phase was an excellent opportunity to reflect on our progress, identify areas of strength, and address any gaps that needed improvement. As a B Corp-certified company, we are committed to continuous growth and accountability, making this review an essential part of our journey.
One of the most challenging aspects of the recertification process was the need for extensive collaboration across various teams within Admind. We had to engage multiple colleagues to provide precise calculations and data, ensuring that our updated BIA accurately reflected our performance. This collective effort was crucial in demonstrating our ongoing commitment to B Corp principles and maintaining transparency in our business practices.
We recognize that maintaining B Corp certification is no easy feat, as the standards are rigorous and continuously evolving. However, we firmly believe that we have made significant improvements over the past three years that will support our recertification. From enhancing employee well-being to implementing more sustainable practices, Admind remains dedicated to creating a positive impact on our stakeholders and the broader community. Our journey toward recertification reaffirms our mission to operate as a force for good, and we are optimistic about successfully renewing our B Corp status.
pode projetar salvar o mundo? Reflexões no webinar do mês B Corp
At Admind, we believe that design is more than just aesthetics – it is a powerful tool for driving social and environmental change. To explore this idea and celebrate B Corp Month, we hosted a special webinar on 26 March entitled “Can Designers Save the World?”, bringing together thought leaders from three B Corp-certified creative agencies.
The session was a resounding success, attracting over 200 engaged participants from across industries and geographies. This enthusiastic turnout confirmed that the role of design in shaping a more sustainable and ethical world is not only a timely topic, but one that resonates deeply with the creative and business communities.
The webinar featured a diverse panel of experts, each bringing their unique perspective to the intersection of design, responsibility and impact:
- Lola Philippart , Managing Director, Base Design
- Tim Fendley , fundador e diretor criativo, Grupo de Informações Aplicadas
- Karolina Pospischil , Diretor de marca e estratégia, Admind Branding & Communications
Esses falantes não falavam apenas da teoria-eles compartilharam a experiência vivida, os estudos de caso da vida real e os valores que guiam as decisões criativas de suas organizações. partnerships
- The true impact of design beyond aesthetics and functionality
- How B Corp certification shapes project strategies and partnerships
- The role of design in building a more responsible and sustainable world
- The influence of shared values in long-term creative work
- Concrete examples of sustainable design and ethical change
The conversation was honest, thought-provoking and full of actionable insights – reminding us all that while design may not single-handedly save the world, it certainly has the power to move Na direção certa. Operando na Polônia, contando suas histórias, compartilhando seus desafios e exibindo as melhores práticas que apontam para um objetivo comum-provando que os negócios podem e devem ser uma força para o bem. A energia e a paixão na sala refletiam o espírito do próprio relatório: uma de inovação, responsabilidade e propósito compartilhado. Não é apenas uma documentação do progresso - é um manifesto coletivo do polonês B Corps, mostrando como a ação local pode escalar o impacto global. Inc.
Collective strength: Launching the first Polish B Corps Impact Report
Perhaps the proudest achievement of the month was the official launch of a groundbreaking project initiated and led by Admind: the first-ever Collective Impact Report of Polish B Corps.
After two months of collaboration, coordination and co-creation, this groundbreaking publication brings together 14 certified B Corps operating in Poland, telling their stories, sharing their challenges and showcasing best practices that all point to a common goal – proving that business can and should be a force for good.
The report was officially launched at Better Deep Dive in Warsaw, a high-impact event that brought together changemakers from across industries to explore a bold, sustainable future. The energy and passion in the room reflected the spirit of the report itself: one of innovation, responsibility and shared purpose.
Admind was honoured to both coordinate and design the report, which is now available in Polish and English. It’s not just a documentation of progress – it’s a collective manifesto of Polish B Corps, showing how local action can scale global impact.
Meet the 14 featured B Corps:
- Admind Branding & Communications
- Abris
- ANG Odpowiedzialne Finanse
- Benefit Systems, Inc.
- Melhor
- Danone
- EcoBean
- Laboratoires Expanscience Polska
- FABLEMA! Bebidas
- lacava
- netguru
- opella
- Tergo
- CARE VELVET SP. Z O.O.
Faça o download do relatório completo aqui: POLNEG B BURIESS LANDO RELATÓRIO DE IMPACTO COLETIONAL DURANTE B CORP Mês - B LAB EUROPO
We extend our sincere thanks to B Lab Europe for their trust and support throughout the process. This initiative is a true testament to what’s possible when companies unite around purpose.
Looking ahead
B Corp Month 2025 was not just a celebration—it was a catalyst. It reminded us why we became a B Corp in the first place and why we continue to challenge ourselves to do better. We’re grateful to our team, our webinar guests, our fellow B Corps, and everyone who continues to believe in business as a force for good. As we move forward with our recertification and expand our impact-driven initiatives, one thing remains clear: when purpose, design, and collaboration come together, change is not only possible—it’s inevitable.