A marca vai muito além dos logotipos e da identidade visual - é uma ferramenta estratégica que molda o futuro dos negócios, influencia a sociedade e afeta o meio ambiente. No último episódio do Marketer+ Podcast (em polonês), nosso CEO e co-fundador, Mateusz Zabierowski, compartilha informações sobre a marca consciente, a abordagem consciente da construção da marca que impulsiona o trabalho do Admind. Aprenda:
🔊 Listen now: Marketer+ Podcast with Mateusz Zabierowski
What you’ll learn:
- Como a Admind se tornou a maior agência de marca da Europa Central, moldando as marcas globais através da transformação estratégica. Materiais ecológicos para soluções digitais. Uma abordagem mais consciente dos negócios. Sob sua liderança, a Admind recebeu prêmios da indústria, incluindo o Transform Awards e o Red Dot Awards. Apaixonado pela sustentabilidade, Mateusz garante que o Admind permaneça comprometido com a responsabilidade social e o impacto ambiental, conforme refletido na certificação B Corp da agência. Public Relations Association
- Why branding is much more than visual identity—it’s a complex, strategic process.
- What conscious branding means and how Admind integrates values-driven decision-making into client projects.
- How design and sustainability go hand in hand, from eco-friendly materials to digital solutions.
- The evolving roles of designers and strategists in today’s business landscape.
- Key skills and competencies for branding professionals looking to support sustainable business growth.
- How companies can use branding to redefine their identity and transition toward more responsible business models.
- The future of branding and emerging trends supporting a more conscious approach to business.
About Mateusz Zabierowski
A graduate of Oxford, Bologna, London, and Jagiellonian University, Mateusz Zabierowski is the CEO and co-founder of Admind Branding Agency, leading the company to international success with clients across multiple markets. Under his leadership, Admind has received industry awards, including Transform Awards and Red Dot Awards. Passionate about sustainability, Mateusz ensures Admind remains committed to social responsibility and environmental impact, as reflected in the agency’s B Corp certification.
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